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	<title>Elsa Kendall  &#124;  Curriculum Vitae</title>
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	<copyright>Copyright &#xA9; Elsa Kendall  &#124;  Curriculum Vitae 2012 </copyright>
	<managingEditor>elsaleekendall@gmail.com (Elsa Kendall  &#124;  Curriculum Vitae)</managingEditor>
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	<itunes:author>Elsa Kendall  &#124;  Curriculum Vitae</itunes:author>
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		<title>Why Borders failed and Barnes &amp; Noble didn&#8217;t</title>
		<link>http://www.elsakendall-cv.com/archives/3043</link>
		<comments>http://www.elsakendall-cv.com/archives/3043#comments</comments>
		<pubDate>Wed, 20 Jul 2011 19:15:54 +0000</pubDate>
		<dc:creator>Elsa</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Electronic media]]></category>

		<guid isPermaLink="false">http://www.elsakendall-cv.com/?p=3043</guid>
		<description><![CDATA[I just came across this article on my twitter feed from @HuffPostBooks. As I was driving yesterday I heard the second Borders in Santa Fe was following in the footsteps of its sister store, i.e. closing. And that the whole company would be gone by September. Poof! I love and support indie bookstores. I also [...]]]></description>
			<content:encoded><![CDATA[<p>I just came across <a href="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/MP910220985.jpg"><img class="size-large wp-image-3057 alignleft" title="MP910220985" src="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/MP910220985-766x1024.jpg" alt="" width="331" height="442" /></a>this article on my twitter feed from @HuffPostBooks. As I was driving yesterday I heard the second Borders in Santa Fe was following in the footsteps of its sister store, i.e. closing. And that the whole company would be gone by September. Poof!</p>
<p>I love and support indie bookstores. I also buy online, and I&#8217;m acquiring a kindle in the not-too-distant future. But I have to say the Borders at Sambusco Center was a place I liked to go to get lost. It seemed to be the anchor of that little center near the historic (and still running) railyway of Santa Fe, and indeed I think it was for at least ten years.</p>
<p>This article is very interesting and points to the sign &#8216;o the times: If you&#8217;re in a pre-internet business, especially one with such antiquated ideas as <em>returns</em>, and don&#8217;t keep up and innovate, you&#8217;re going to be left in the dust.</p>
<p>The article is from npr.org. The whole piece can be found at<a href="http://www.npr.org/2011/07/19/138514209/why-borders-failed-while-barnes-and-noble-survived?sc=tw" target="_blank"><strong> this link</strong></a>.</p>
<blockquote><p>But in the mid-1990s, Borders lost its edge.</p>
<p>&#8220;It made a pretty big bet in merchandising. [Borders] went heavy into CD music sales and DVD, just as the industry was going digital. And at that same time, Barnes &amp; Noble was pulling back,&#8221; says Peter Wahlstrom, who tracks Barnes &amp; Noble for the investment research firm Morningstar.</p>
<p><strong>He says Barnes &amp; Noble also invested in beefing up its online sales. Eventually, it also developed its own e-reader, the Nook.</strong></p>
<p>Wahlstrom says Borders is disappearing at a time when, as consumers, readers are more empowered than ever. He says he still reads paper books but also reads on his iPhone, computer or tablet.</p>
<p>&#8220;Just as I&#8217;m probably device agnostic, I am supplier agnostic. I can go online, I can go to Barnes &amp; Noble, I can go to Apple, or I can go to Google. Or I can borrow it from a friend or I can go to a library,&#8221; he says.</p></blockquote>
<p>Choices. We have a plethora of choices; which is another thing I noticed reading last Sunday&#8217;s <em>New York Times Book Review</em>. The e-book best seller list was HUGE. And it wasn&#8217;t lost on me either there were a few titles whose authors (and publishers) had the good fortune to have themselves on the hardcover bestseller list, the softcover bestseller list, <em>and</em> the e-book bestseller list.</p>
<p>Am I being too optimistic/altruistic/naive when I say, this seems like a win-win for everyone?</p>
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		<title>To e– or not to e–? That is the question.</title>
		<link>http://www.elsakendall-cv.com/archives/77</link>
		<comments>http://www.elsakendall-cv.com/archives/77#comments</comments>
		<pubDate>Wed, 13 Jul 2011 20:41:50 +0000</pubDate>
		<dc:creator>Elsa</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Electronic media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.elsakendall-cv.com/?p=77</guid>
		<description><![CDATA[I&#8217;m an old fashioned gal in a lot of ways. I like to curl up with a good book just like thousands of other people. I love the feel of it in my hands, marvel at the way it was constructed, and usually consider it a magic kingdom I get to enter for a respite [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m an old fashioned gal in a lot of ways. I like to curl up with a good book just like thousands of other people. I love the feel of it in my hands, marvel at the way it was constructed, and usually consider it a magic kingdom I get to enter for a respite from the world at large.</p>
<p>That said I am also enthralled by the idea of being able to have several books on one gizmo, whether it&#8217;s novels on Kindle or illustrated titles on the iPad. This, from a  photographing woman who swore she would never own a digital camera. I only shoot digitally now.</p>
<p><a href="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/womanplug.jpg"><img class="alignleft size-medium wp-image-85" title="womanplug" src="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/womanplug-300x231.jpg" alt="" width="300" height="231" /></a>A blog? What&#8217;s a blog? It took an encounter with a professional blogger on a plane in 2002 before I even had an idea of what it was. Pretty much all I remembered from that conversation was her iteration concerning a recent post about Grace O&#8217;Malley, the 16th century pirate who commanded three galleys and 200 men. Still, something eventually sparked: I&#8217;ve created four blog sites since 2008.</p>
<p>It also took me a while to get on Facebook. But I&#8217;m on. I&#8217;m connecting to old school pals (for better or worse) and various people all over the world. And Twitter? Tweet <em>what</em>? I&#8217;ve succumbed to Twitter, too. I&#8217;ve learned a lot by following certain people and seeing what they&#8217;re up to. It has inspired me tremendously. Listening to a podcast from blogcast.fm.com I heard an author share he organized <em>an entire US book tour</em> using Twitter. Now that&#8217;s some powerful chirping.</p>
<p>I get psyched when I go to the public library and see kids checking out books. And there are plenty. I still like to write the occasional letter on paper and send it through the mail. I will continue to read books made of wood fiber and ink. And I&#8217;ll often call instead of sending text messages. Much like Ansel Adams I&#8217;m a firm believer in several levels of grey from black to white. Do we have to completely give up what we&#8217;ve known for centuries? I don&#8217;t believe so. There&#8217;s room for most anything that enriches people&#8217;s lives. And that to me is a very exciting prospect. Am I participating with all of these e-options all the time? No. Not by a long stretch. But it&#8217;s nice to have the choice.</p>
<p>Heraclitus (b. 535 BCE) said<em>, Nothing endures but change</em>. Were that I was a fly on the wall when the monks learned of Gutenberg&#8217;s &#8220;artificial writing&#8221; machine.</p>
<p>(!)</p>
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		<title>Power to the Podcast</title>
		<link>http://www.elsakendall-cv.com/archives/68</link>
		<comments>http://www.elsakendall-cv.com/archives/68#comments</comments>
		<pubDate>Wed, 13 Jul 2011 20:23:24 +0000</pubDate>
		<dc:creator>Elsa</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.elsakendall-cv.com/?p=68</guid>
		<description><![CDATA[A few months back my friend Sue loaned me the book The Help. I&#8217;d wanted to read it for a while so it was nice to be able to make a start. I read the first chapter. I liked it. I liked the approach the author took with each chapter being spoken through a different [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/the-help.png"><img class="size-medium wp-image-70 alignleft" title="the help" src="http://www.elsakendall-cv.com/wp-content/uploads/2011/07/the-help-205x300.png" alt="" width="164" height="240" /></a>A few months back my friend Sue loaned me the book <em>The Help</em>. I&#8217;d wanted to read it for a while so it was nice to be able to make a start. I read the first chapter. I liked it. I liked the approach the author took with each chapter being spoken through a different character. I liked the writing style, and my interest in the civil rights of the 1960s gave me a ready empathy for the material. Still, I set it down, not really being able to get into it.</p>
<p>Cut to: two months later. I subscribe to the Philadelphia Free Library&#8217;s Author Events podcasts. What a rich resource. Downloading the latest subscriptions I found that Kathryn Stockett, author of <em>The Help</em>, had visited in May. I listened to it immediately. She captivated me. Her soft Mississippi drawl, the slow, <em>pahrticulahr</em> way she recounted stories, the way she shared how the book had come about. And how she had been rejected by 59 publishers. How her friend optioned the rights for a movie (due out August 12th), and a particular adventure they had shared in high school. I was very inspired listening to her, and I actually felt like I was sitting right there in the audience, rather than hundreds of miles away in the southwest.</p>
<p>Later that day I picked up <em>The Help</em> and began where I&#8217;d left off. I couldn&#8217;t put it down and finished it within a few days.</p>
<p>I marveled at how there&#8217;s always a story behind a story. And when people share their stories, authentically, we are so enriched. And inspired. And I also marveled at my little iPod. Then that got me thinking about Steve Jobs and his genius and the wizards with whom he surrounds himself. And then I thought about Kathryn&#8217;s last words to the audience: &#8220;Please&#8221;, she said, &#8220;go to your typewriter and write your story. You just never know what&#8217;s inside of you.&#8221;</p>
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